Baedeker was and is the most famous travel guide in the world. Karl Baedeker, who founded the publishing company in 1827, was notorious for his incorruptible and sober accuracy. Nothing was more important to him than giving account of his travel destination precisely and authentically. An aspiration that lives on today in 150 Baedeker Allianz travel guides. Just as it does in the campaign. The posters show sights and landmarks from the destination. In life size. True to the motto: Experience the world 1:1 with Baedeker.
